Kristian Domingo Foundation

NPO Social Media Strategy

The challenge

The organization needed to increase social media engagement and encourage more online donations while maintaining a consistent posting schedule across multiple platforms.

The goal

Boost engagement rates and drive measurable increases in online donations through a data-informed content strategy.

Apploach

Developed and implemented targeted digital marketing strategies tailored to the audience on Instagram, Facebook, and LinkedIn.
Maintained a structured content calendar to ensure consistent, timely posts.
Used Meta Analytics to evaluate performance, identify improvement opportunities, and refine content delivery for better audience resonance.

The outcome

+4.2% engagement rate
Higher online donations
Stronger overall KPI performance