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Douglas College Career Centre
Douglas College Career Centre Brand Revamp
Situation
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Social media content had no standardized look or feel, leading to inconsistency and diluted brand presence.
Task
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Strengthen brand recognition and trust by creating a cohesive visual identity across Instagram, Facebook, and LinkedIn.
Action
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Developed social media brand guidelines including a unified color palette, typography, and post templates for recurring content types.
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Incorporated brand tone and messaging to maintain consistency in both visuals and copywriting.
Result
Achieved a recognizable, unified brand presence, contributing to a 70% increase in engagement across platforms.
Social Media Brand Guide
1/7
Before and After
Content/Templates
1/8
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