Douglas College Career Centre
Douglas College Career Centre Brand Revamp
The challenge
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Low engagement on Douglas College Career Centre social channels
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Content is primarily announcement-based with limited sustained value
The goal
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Develop content that fosters consistent audience engagement and relevance
Apploach
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Conducted research on higher education social media trends and high-engagement formats
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Analyzed benchmark data from comparable institutions
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Interviewed career advisors to identify student needs
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Mapped the student life cycle to align content with audience priorities
The outcome
📈 engagement rate ↑ 45.8%
💬 total interactions ↑ 70.3%
👥 followers ↑ 6.9%
Career Advice Carousel Series
This series generated significant reach and engagement.
The highlight was a single post receiving over 30 saves. This demonstrates that the strategy is well-aligned with the audience’s needs.
Career Advice Carousel Series
This series was created to better align with students’ needs throughout a semester and give students a sneak piece of resources provided by the Career Centre. This generated a tangible number of profile visits and link clicks, which are the key stepping stones to achieving the organization’s objectives.
Reels
Implemented a variety of reel series designed to deliver genuine value to the audience, including student success stories, career advisor interviews, and demo interviews aligned with students’ needs.
Friday Job Feature
Launched “Friday Job Feature” reels to drive traffic to the Career Centre website, resulting in a surge in link clicks and increased site visits.
Other Promorional Material
